If your website shows “Not secure” next to the address in Chrome or another browser, visitors may think twice before trusting your business. Here’s what it means and how to fix it.
What the warning means
It means your website doesn’t use HTTPS, so information sent between the visitor and your site isn’t encrypted. Browsers flag this to protect users.
What is an SSL certificate?
An SSL certificate enables HTTPS, the secure version of a website. You’ll see a padlock or similar icon, and the address starts with https://.
Why it matters
- Trust: a warning can scare customers away, especially on forms.
- Security: it protects details people type into your forms.
- Google: HTTPS is a standard part of a well-built site.
How to fix it
- Ask your hosting provider to install an SSL certificate (many offer free ones).
- Make sure your website redirects all visitors to the https:// version.
- Check for “mixed content”, such as images still loading over http, which can keep the warning showing.
Included as standard
Every Wonder Studio website comes with SSL, hosting and basic maintenance, so you don’t have to worry about this. Also see 10 signs your website is costing you customers.
See your website before you pay
Time for a secure, modern website? Wonder Studio will design your homepage for free and send it on WhatsApp within 24 hours (weekdays), with no card and no obligation. Get your free homepage preview, or work out your cost first.
See your new website before you pay a cent
Get a free, custom homepage preview for your business on WhatsApp within 24 hours (weekdays). No card, no obligation. Plans from R199/month if you love it.
Helpful next steps: Website cost calculator · Websites by industry · Compare plans
Written by
Robin ElliottFounder of Wonder Studio in Randburg, Johannesburg. Robin builds custom websites and creates video content that help South African small businesses get seen, trusted and chosen online.
